A/B Testing
This kind of research is perfect for better perceiving your users, it gives you the ability to make their experience a great one rather than an okay one. A/B testing can highlight any issues that your website may be having without you even knowing about it. It can also give you interesting insight into who your audience are.
Our team of experts are on hand to do all the hard work for you, their resourcefulness allows them to spot when something is wrong and when something needs to be updated or reiterated. You want to make sure that your website is sending out the right message to your audience, otherwise they simply won’t convert.
User Feedback
There is a good reason why surveys and user feedback forms are so popular with today’s business world, it’s a free and easy way to fix potentially damaging issues by letting your users highlight what they feel is good and bad about what your website has to offer.
We will conduct the research and get into the minds of your users, working out what makes them tick and why they like some aspects of your website over others. Feedback, good or bad, is extremely helpful when you’re trying to optimise your conversion rates. Let us help you to enhance the relationship between you and your customers.
Heatmapping
Our web developers are on hand to implement and analyse heat maps from your website, collecting the data to give you a report of what parts of your website are more clickable than others. You can use the information to see exactly where users are going on your website, from page to page.
Like many websites, yours may have various ways to get to one place. You can use heatmapping to determine which CTA (Call To Action) is the most attractive or perhaps the most accessible to your users. If they are clicking on a button that’s lower over a higher one, we can determine why and adjust your website to better accommodate your users.
Refining Navigation
The journey your customer takes through your website needs to be seamless and without problem. Our professional marketing team can record data using specialist tools to see what path your users take to get to a certain page.
We want to be certain that your website is adequately guiding users towards the right direction for the product or service they want. If they’re not then our team can use the data collected to create a more profound user experience.