The Brief
Example of an infographic
The volume of reviews on the site and its continually growing advice resources section had given rise to search engine crawl and indexing issues. Surge were brought on board to audit the website and provide best practice recommendations to resolve these issues.
Our Approach
A range of auditing tools, including the website’s own Webmaster Tools, were used to audit the website and identify issues that were hindering the search engine’s ability to crawl and index the website’s reviews and advice content.
The size of the website made it important to work through the content in a pragmatic and structured manner with the in-house team at The Job Crowd implementing recommendations as we worked through the website.
The Results
- The removal of all Webmaster Tools Error messages
- 7.5K daily visitors as at April 2014 from ongoing content and brand growth
- Stronger keyword rankings in Google with the aid of an informational graphic and high quality content
As you can see from the results above the team managed to successfully audit the website, removing all error messages. We also increased traffic to the website using content marketing, such as the infographic on the right hand site of the page, and focussed on brand growth.